In collaboration with SNIPES, I was part of developing a concept that brought the creative of UFO361’s “Ich bin 10 Berliner” tour into a live store experience. Inspired by the official tour teaser – a homage to Point Break, where UFO and his crew rob a kiosk wearing JFK masks – we translated this cinematic narrative into a one-of-a-kind fan moment across SNIPES stores in Cologne, Frankfurt, and Berlin.
In each city, UFO “raided” the SNIPES store armed with T-shirt gun and spray cans while the crowds gathered outside. In a final twist, the “loot“ was signed and launched into the crowd – turning the heist into a shared celebration.
A high-energy moment that merged music and street culture with SNIPES as enabler of this unique experience.
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Services: Creative + Art Direction, Project lead on-site